Braun RT 20 by Rams
Font: Numbers Dividend
Foundry: Hoefler & Frere-Jones
(this took me about 11 minutes – 10 minutes to choose the font, 1 minute to typeset)
Steven Heller looks back on the interesting history and “DNA” of the iconic Nike logo, the evolution from a “stripe” to a “swoosh,” and that infamous “bargain brand” first designed in 1969 by Carolyn Davidson, supposedly for a mere $35. She was a graphic design student at the time…